If you’ve ordered a privacy hedge, a shade tree, or a fruit tree online in the last decade, there’s a decent chance it came from FastGrowingTrees.com. As of August 18, 2026, that name is officially retired. The company is now simply Trees.com — and yes, they got the domain.
Here’s what changed, what didn’t, and why we think it matters for anyone planning a yard.
The Short Version
Fast Growing Trees announced the rebrand out of its Fort Mill, South Carolina headquarters, where it grows and ships millions of plants across the U.S. every year. The company says the new name is about accuracy as much as simplicity: what started in 2005 as a shop for fast-growing shade and privacy trees has grown into a full online nursery with more than 1,600 varieties — shrubs, fruit trees, flowering plants, perennials, even indoor plants.
By the company’s own numbers, they’ve delivered more than 23 million plants to over 3 million gardeners over the past 20 years. At some point, “Fast Growing Trees” stopped describing the business. “Trees.com” mostly does — and it’s a lot easier to remember.
What’s Actually Changing
Honestly? The name, the domain, and the logo on the box. That’s about it.
- Same nursery, same team. Plants still ship directly from the Fort Mill nursery.
- Same guarantee. The 1-Year Alive & Thrive™ Guarantee carries over unchanged — if your tree dies in the first year, you’re covered.
- Same catalog. All 1,600+ varieties remain, from privacy staples like Thuja Green Giant to citrus, ornamentals, and houseplants.
- Old links still work. The fast-growing-trees.com URLs redirect, so bookmarked orders, warranty claims, and care guides aren’t going anywhere.
If you have an open order or a warranty claim in progress, nothing about it changes. This is a rename, not an acquisition or a restructuring.
Why a Domain Like Trees.com Is a Big Deal
Exact-match domains like Trees.com are the beachfront property of the internet. A single-word .com in a major category is rare, expensive, and — for a direct-to-consumer brand — genuinely valuable. It’s easier to say out loud, easier to type, and it instantly signals category leadership.
For homeowners, the practical upside is subtle but real: a company willing to invest in a flagship domain is usually planning to stick around and keep investing in the category. Trees.com has said as much, pointing to new tools and personalized guidance for planning, planting, and yard care as the next phase.
What This Means for You
We cover a lot of robot mowers around here, and trees are one of the biggest variables in how well one performs. So if the rebrand nudges you toward finally planting that privacy row or shade tree, a few things to keep in mind:
1. Plan your tree placement around your mowing pattern. Tightly spaced trunks create narrow passages that wire-guided and even vision-based robot mowers handle poorly. Leave at least 3–4 feet between trunks and any boundary if you want your mower to pass cleanly.
2. Mulch rings are your friend. A 2–3 foot mulch ring around each new tree protects young bark from mower contact (robotic or otherwise) and eliminates the awkward trimming zone where grass meets trunk.
3. Shade changes your grass. Fast-growing shade trees do their job quickly — which means the sun-loving turf underneath may thin out in a few seasons. If you’re planting for shade, plan to overseed with a shade-tolerant blend down the road.
4. Fall is planting season. The rebrand lands right before the best tree-planting window in most of the country. Cooler temps and fall rain give roots a head start before winter dormancy.
The Bottom Line
FastGrowingTrees.com becoming Trees.com is one of those rebrands that makes so much sense you wonder why it took 20 years. Nothing changes for existing customers, the guarantee stays intact, and the company is signaling it plans to be the default destination for buying trees online for a long time.
If you’ve been putting off a privacy hedge or a shade tree, the company is the same one it was last week — it just finally has the name to match.
Planning to add trees to a robot-mower yard? Check out our Robot Mower Finder to find a model that handles obstacles and tight spaces well.